Most estate agencies operate within standard business hours. Property buyers and renters don't. They walk past your boards in the evening, scan QR codes late at night, and expect information immediately.

This shift in behaviour creates a challenge. If your boards simply direct people to call during office hours, you're likely missing opportunities.

The problem with offline boards

A significant proportion of property interest now happens outside working hours. Someone walking past your board at 7pm on a Tuesday evening represents a moment of high intent: they've spotted a property they like and want to know more.

Waiting until the following morning to engage often results in:

  • Lost viewings to competitors with better street presence

  • Cold leads who've moved on to other properties

  • Missed vendor or landlord instructions from people impressed by your marketing

Speed matters. The longer a lead waits, the lower your chance of conversion.

What AI-powered boards can handle when you're closed

AI assistants built into your agency boards provide coverage across time, responding to enquiries when your team is unavailable. They're not simply redirects to your website: they create genuine interactions that progress the conversation.

An AI-powered board can:

  • Reply instantly when someone scans the QR code

  • Ask qualifying questions based on whether they're buying, renting, selling, or letting

  • Answer common queries about the property, area, and your services

  • Book viewings or arrange valuations for the next day

  • Log all information directly into your CRM for morning follow-up

The result is a lead that's been acknowledged and moved forward, not just directed to call back tomorrow.

Why static QR codes aren't enough

Most agency boards with QR codes link to a website or portal listing. These confirm the property exists but rarely do more than that.

AI-powered boards go further. They ask questions, offer relevant information, and guide the enquirer toward a specific outcome: whether that's booking a viewing, requesting a valuation, or scheduling a call.

This creates the impression of a responsive, forward-thinking agency, even when your team is offline.

Making 24/7 board coverage practical

True 24/7 availability isn't realistic for most agencies. But potential clients increasingly expect fast, accessible communication regardless of when they walk past your boards.

AI makes this possible without extending your team's working hours. It doesn't replace your staff: it fills the gaps between human interactions, ensuring no lead waits unnecessarily.

The Nesti and Agency Express partnership

This is exactly what our partnership with Agency Express delivers. By combining Agency Express's QR Plus technology with Nesti's AI platform, we're turning traditional agency boards into interactive sales tools that work around the clock.

Your boards become 24/7 lead capture points, handling enquiries from buyers, vendors, tenants, and landlords whenever they happen. Everything flows seamlessly into your existing CRM, so your team can follow up without missing a beat.

This level of coverage is becoming part of standard service expectations. Agencies that adopt it now will be better positioned to deliver consistent client experiences at any time of day: starting from the street.

Luke Kellett

Founder

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