Peter Rollings, former Foxtons and Marsh & Parsons boss, invests in Nesti

Nesti Appoints Peter Rollings and Louisa Fletcher as Board Advisors

London-based proptech Nesti has appointed industry heavyweights Peter Rollings and Louisa Fletcher as Board Advisors, strengthening its strategic leadership as the business scales across the UK estate and lettings market in 2026. Rollings has also made a personal investment in Nesti and is now a shareholder, underscoring his confidence in the platform's commercial potential.

The appointments bring together deep operational experience from within the agency and proptech sectors, alongside specialist marketing and go-to-market expertise. Together, Rollings and Fletcher will support the Nesti leadership team as the company executes its strategy to gain significant market share across UK residential sales and lettings through its AI-native Voice, Avatar and Messaging platform.

Who is Peter Rollings and why has he invested in Nesti?

Peter Rollings is one of the most recognised names in UK estate agency, with a proven track record of building and scaling successful property businesses. He led long-term expansion as Managing Director at Foxtons and later oversaw the acquisition, rapid growth and subsequent sale of Marsh and Parsons to LSL PLC for £53m. He currently serves as a Non-Executive Director at Foxtons PLC, Viewber Ltd and Squarefoot Capital and is a mentor with Leaders Inc. His investment in Nesti reflects his belief that AI call handling represents a genuine step change in how estate agents manage inbound enquiries from buyers, sellers, landlords, and tenants.

Who is Louisa Fletcher and what does she bring to Nesti?

Louisa Fletcher is a fractional CMO and proptech consultant with more than 25 years of experience working across the UK residential property and technology sectors. She has advised a wide range of proptech, estate agency and housebuilder brands, including PLCs, high-growth scale-ups and early-stage start-ups, on commercial growth, marketing strategy, product strategy and go-to-market planning. She also brings more than two decades of experience working with technology innovation in the property sector, spanning AI, property data and automated valuation models.

What is Nesti and how does it help estate agents?

Nesti is a London-based AI platform built specifically for UK estate and letting agents. Its AI-native Voice, Avatar and WhatsApp Messaging solution handles inbound calls from buyers, tenants, vendors and landlords around the clock, qualifying enquiries, answering questions about listings, and booking viewings without the need for additional headcount. Early adopter agents using Nesti have seen 35% more viewing appointments booked and 140% better performance than human receptionists across key conversion metrics.

What this means for Nesti's growth in 2026

Morgan Edmondson, Co-Founder and CEO of Nesti, says "Peter and Louisa bring two highly complementary perspectives to Nesti. Peter has led large-scale estate agency businesses and understands the operational realities that agents face on a daily basis, while Louisa brings deep experience in technology, marketing and how proptech is successfully adopted within the sector. Their combined insights have already proven invaluable as we have been gearing up for the execution of our go-to-market plan for 2026, and will continue to do so as we develop the platform and support agents of all sizes moving forward."

Peter Rollings adds "When I first encountered Nesti, I was immediately struck by its potential to raise standards across the property industry. Having experienced first-hand how poorly enquiries are often handled, I know only too well how easily opportunities are lost. Nesti removes the unrealistic expectation that every call will always be answered perfectly by busy teams. Instead, it ensures enquiries are handled professionally, key information is captured, and genuine opportunities are not reduced to vague promises of a call back."

Louisa Fletcher comments "Nesti is harnessing AI to tackle some of the most practical challenges facing agents today, particularly around high-quality enquiry handling, responsiveness and consistent messaging. Their unique solution of Avatar, Voice and WhatsApp messaging truly fills a gap in the market, and performance gains in the platform over the last 12 months have led to a superior product which has already established itself as essential for early-adopter agents. I am looking forward to supporting the team on their fast growth strategy as they continue to scale, and helping to ensure that the technology delivers real commercial value and a point of differentiation for agents in the UK market."